What
A school project in Motion graphics technique and production. Performed in a group with Julia Nordberg and Fanny Hernried Forslind.
Brief
Come up with an idea for a campaign suited for digital outdoor advertising. The format should be adjusted to fit two DOOH-screens with different specifications.
The goal with the campaign should be to attract more visitors to Gröna Lund amusement park during summer 2019. The target audience is families with children.
Solution
Thrilling roller coasters, sweet (and sticky) cotton candy, a hair-raising haunted house. But the very best thing about Gröna Lund is creating lifelong memories together with your loved ones. We decided to make a campaign focusing on the message: Create your memories.
We let the visitors at Gröna Lund set the vibe for summer 2019 by tagging images of their day at the amusement park on instagram. Participants have the chance to win a season pass and be featured in the campaign on DOOH-screens across the city and along side the road.