What
An individual school project.
Brief
Come up with a new idea that brings added value to Haglöfs. Design a digital production for two platforms based on your idé, target audience and message.
Solution
You are climbing Kilimanjaro. At the foot of the mountain the weather is warm, but once you get closer to the top the temperature will have dropped and it will be freezing. Imagine if your outerwear was so smart that you could control its temperature?
My idea was for Haglöfs to take another step into the world of technology and launch a new collection with heated outerwear and sleeping bags. Customers would be able to activate and control the heat and other smart functions using an app or voice control on their phone.
I also designed a prototype for a youtube ad, where the goal was to create interest for the new collection.
Youtube prototype
App prototype
Visual identity
